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International press round-up

It’s been a busy couple of months for press coverage of the city region, and we’ve worked with some fantastic titles from around the world to get the Liverpool message out. There have been more than 50 pieces since April, but here we’ve picked out some of the highlights.

Globo TV is Brazil’s largest TV network. We brought a team to the city to make two separate features , one broadcast on Globo’s news channel and the other as part of a primetime lifestyle show. Both can be seen here:
http://g1.globo.com/jornal-hoje/videos/t/edicoes/v/album-sargent-peppers-completa-50-anos-como-um-dos-mais-revolucionarios-da-historia/5910452/
http://g1.globo.com/globo-news/jornal-das-dez/videos/v/album-sgt-peppers-lonely-hearts-club-band-dos-beatles-completa-50-anos/5911561/

Le Figaro is a French national newspaper, who we worked with to produce a 10-page feature on the city’s Beatles heritage, led by photographs. This was the centrefold feature in its glossy weekend magazine.

The Belgian edition of Elle, the popular women’s magazine, came to do a stylish city feature aimed at the weekend break market. You can read the online version here: http://www.elle.be/nl/191962-5-redenen-om-meteen-citytrip-liverpool-plannen.html

Die Welt, a prominent newspaper in Germany, described Liverpool as ‘England’s hippest city’ for this feature: https://www.welt.de/reise/staedtereisen/article166597540/Liverpool-ist-die-hippste-Metropole-nicht-London.html

This is a small selection, but we hope this gives you an idea of what people are saying about the city region. If you have any questions or want to get involved on press trips, contact Joe Keggin (jkeggin@marketingliverpool.co.uk)

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