Liverpool has further established its tourism credentials with two major award wins at the recent Group Travel Awards. Liverpool was named the best UK destination for groups while The Beatles Story received the award for Development of Incoming Group Visits to the UK.
The awards, which are voted for by readers of Group Travel Organiser magazine, took place in London on Friday and saw Liverpool up against cities such as London and York.
Val Baynton, editor of Group Travel Magazine, explained what she thinks made Liverpool stand out from the rest:
“Liverpool was voted Best Destination for Groups by readers of GTO Magazine, who liked the breadth of the city’s offer with its many world class attractions from The Beatles Story and Albert Dock to National Museums Liverpool.
“Additionally, the support of VisitLiverpool in providing advice to GTOs looking to visit the city, including help with creating itineraries tailored to each group, was important. The warmth of the welcome offered to groups such as the Coach Welcome scheme and the availability of expert guides are more reasons that Liverpool is popular with groups.”
One of Liverpool’s leading tourist attractions, The Beatles Story, was also a winner on the night.
The Development of Incoming Group Visits to the UK was voted for by the awards’ editorial panel and was the latest in a string of recent wins for the venue, which was also shortlisted for Best Attraction for Groups.
Marketing Manager at The Beatles Story, Diane Glover said:
“We are delighted to have won an award for ‘Development of Incoming Group Visits to the UK’ at the 2018 Group Travel Awards.
“Group visits are extremely important to us here at The Beatles Story and we have been working extremely hard alongside our partners to develop this business and tailor our offering, to ensure that our visitors from around the world have a memorable experience.
“This award is a reflection of all the hard work and effort that our staff put into making The Beatles Story a world-class visitor attraction for groups.”
The Group Travel Awards took place on Friday 1st June at London’s Park Plaza Riverbank Hotel and were hosted by Welsh broadcaster Matt Johnson.