Marketing Liverpool headed to New York in July on a mission to boost tourism from the US, using Liverpool FC’s match with Manchester City in New Jersey as a focal point.
The US is one of the major target markets for the city region’s visitor economy, largely due to the city’s close historical links with the States and, more recently, the brand awareness from football and music.
Marketing Liverpool worked with partners including Liverpool FC, The Beatles Story, Titanic Hotel, Strawberry Fields and Cavern City Tours to showcase the best of the city region’s offer, in one-on-one meetings with some of the most important decision makers in the US travel trade.
One of the highlights was an extremely popular pre-match networking event at Carragher’s Bar in Manhattan. Attendees from the US travel trade were greeted by Peter Moore, CEO of Liverpool FC, and Reds’ legend Sami Hyypia, before seeing the current crop defeat Manchester City by two goals to one.
The Liverpool delegation also joined forces with VisitBritain and Marketing Manchester, working together to encourage American operators to see direct flights from the US to Manchester Airport form as a gateway to the whole north of England.
Chris Brown, director of Marketing Liverpool, said:
“The US is one of our top target markets, and Liverpool FC’s match in New Jersey gave us a unique opportunity to reinforce our strengths. A large part of this is football of course, but it’s also music, culture and history – all of which boast fantastic product that drives visits from the US. By working with VisitBritain and other destinations across the north, we can show how much the whole region has to offer and how easy it is for them to come here.”
For more information, please contact Joe Keggin on firstname.lastname@example.org.