VisitLiverpool.com has been seeing positive increases in traffic to key pages throughout 2018, but August saw the website perform the best it has done so far this year.
Boasting 543,000 page-views, this is 19% higher than the predicted performance of the site.
Thanks to timely and intuitive content writing the VisitLiverpool blog is seeing page-view increases of over 150% based on 2017 and 385% on 2016. Bank Holiday roundups, Bongos Bingo Brunch and ‘50 Free Things to Do’ are among the highest performing pieces alongside the ever-popular ‘Whats on’ section of the website.
Over the course of 2018, VisitLiverpool in partnership with Culture Liverpool have been delivering a destination campaign – Liverpool 2018. The campaign is to celebrate 10 years since Liverpool’s Capital of Culture Crown and promoting Liverpool as a destination to visit, 365 days a year. This campaign has been across a number of platforms including social media, web, print media, PR and out of home advertising.
VisitLiverpool.com has seen an encouraging growth in users. in key international markets throughout the year including key international markets. Countries on the rise include Germany (+28%), Spain (+18%), Italy (+53%) and Ireland (+30%). One factor contributing to the increase is the clever social media ads, targeting relevant audiences in cities facilitated by direct routes into Liverpool John Lennon Airport.
For more information on Marketing Liverpool’s digital activity, please contact Jess Cavendish – firstname.lastname@example.org.