‘Liverpool. Do it Your Way’, created by Marketing Liverpool, is the city region’s new tourism campaign.
Launched in May, we’re delighted that the first phase of the campaign has been a huge success. Using real visitor’s stories, the campaign celebrates the moments and experiences that make Liverpool’s appeal universal and unforgettable to domestic and international visitors.
During the first phase of the campaign we’ve seen big increases in social media engagement, traffic to visitliverpool.com, the city region’s official tourism website, and excellent coverage from international newspapers to travel influencers.
Our partners have been instrumental in the success of the first phase and we’re already to looking forward to plans for 2020. We’ll keep you posted.
To find out more, visit visitliverpool.com/doityourway