Today Marketing Liverpool is launching a marketing campaign encouraging visitors to the city region, as part of UK Government’s Enjoy Summer Safely programme.
The campaign will focus on visitors within a two-hour travel time, promoting Liverpool as a destination for an overnight visit in the coming months. The visitor economy is one of the most important sectors to the city region, worth £4.9 billion per annum before Covid and employing 57,000 people.
Marketing Liverpool was one of a handful of successful destination marketing organisations taking part in the UK Government’s campaign, following a competitive process.
It follows on from the successful Love Your Liverpool programme, the first stage of the recovery plan which encouraged local residents back into restaurants, shops and attractions in July and August.
Chris Brown, Director at Marketing Liverpool, said:
“While the last couple of months have been encouraging for our visitor economy businesses, we can’t rest on our laurels now. As we head into the traditionally quieter autumn months, it’s vital that we attract new audiences from outside the city region. We will use targeted advertising, encouraging people to tailor their visit and experience Liverpool their own way.”
Check out visitliverpool.com/doityourway for more information.