Christmas in Liverpool
Christmas in Liverpool is a collaborative campaign funded by key city partners and delivered by Marketing Liverpool.
The strategy undertaken looked to bring together the city’s festive offering - from attractions and events to venues and operators, with the aim of creating a strong, compelling message to visit Liverpool over the Christmas period.
This multi-faceted campaign, targeted specific audiences, and used a number of marketing channels including digital, social, print, outdoor advertising, city dressing and radio – all utilising ‘Christmas in Liverpool’ as the main call-to-action.
During the campaign VisitLiverpool collaborated with a host of supporters, with key partners including Liverpool ONE, City Central BID, Merseyrail, ACC Group, Royal Albert Dock, Ice Festival, National Museums Liverpool and Virgin Trains.