One Magical City
One Magical City is collaborative campaign and brand funded by key city partners and delivered by Marketing Liverpool. 2016 was the second year of the 5 year One Magical City (OMC) strategy to bring together the city’s festive offering across attractions, events, venues and operators to create a strong, compelling message to visit Liverpool over the Christmas period.
Using a number of marketing channels including digital and social, print, outdoor advertising and city dressing and radio the main call to action for the campaign is the bespoke Onemagicalcity.com website. This website is created, hosted and managed by VisitLiverpool.
VisitLiverpool collaborated with over 50 supporters of the One Magical City campaign in 2016 including key partners Liverpool ONE, City Central BID, DreamWorks Lights, Merseyrail, ACC Group, Albert Dock, Signature Living, Ice Box, National Museums Liverpool and Blue Air.
Targeting specific audiences VisitLiverpool positively engaged with regional transport providers, local and national radio stations and regional and national news publications.